The history of SeeReal began at the Technical University of Dresden in 1995, where Dr Armin Schwerdtner and a group of co-workers asked themselves: why display a world that is not flat, as flat on a computer screen? They began to develop a technology with the ease of use and comfort of computer display but the stereoscopic features of stereo-glasses and head-mounted displays. Commercialisation followed release of the first prototypes in 2000; the researchers started a company and went into the 3D-stereo business. In 2002, impressed by the potential, an investor bought the company and provided substantial financial support for further research. Since then it has grown from sixteen to 45 employees, with a worldwide network of resellers and software partners.

Focus on R&D
According to SeeReal, within a few years monitors with 3D stereo functionality will become consumer goods. As colour monitors replaced B/W monitors and flat panels are replacing CRT mon-itors, so 3D-stereo monitors will replace current display technology. The company mission is to develop the enabling technology and processes. Our aim is not to become a large display manufacturer; we want rather to license the technology to companies with manufacturing capability. Licensing the relevant patents is our main business. The background of our staff conveys our emphasis on research and development: 35 of our 45 employees are scientists. In addition to our focus on R&D and licensing, we carry our own brand of 3D-stereo monitors and have built up a distribution network covering most of the world. The current products are aimed at professional users in photogrammetry, defence, oil & gas exploration, medicine and research in general.
From the beginning, the development focus has been on usability: a 3D picture of low resolution, low brightness and dull colours does not benefit the user. And to sit in a fixed position to get the 3D effect is a strain. This is the case with today’s technology, which has been in ex-istence for many years. The stereoscopic view is obtained through
fast CRT computer monitors and special stereo-glasses, and although these are simple and reliable many users get headache or nausea after wearing them for even a short time. Over recent years several companies have produced and marketed autostereoscopic monitors, the ‘auto’ here referring to no glasses being needed. The methods are based either on multi-view technology, where several people see simultaneously in stereo at the cost of reducing the resolution to an eighth of monitor resolution, or on parallax barrier technology. The latter blocks out light of the odd and even pixels to the right and left eye. This reduces brightness by roughly 50% and the user has to sit exactly centred in front of the display to be in the 3D ‘sweet spot’. No limitations or work strain result when using a 3D-stereo monitor.

Two User Groups
Users of SeeReal monitors can be split into two groups:

• the ‘nice to have’ user whose work requires only a 2D mon-itor but who enjoys the added comfort and accuracy of true 3D-stereo
  
• the ‘need to have’ user, who requires 3D-stereo to do the job properly.