Detailed Digital Maps for Turkey

Digital postcode maps provide companies with a solid foundation for sales territory and expansion planning. In conjunction with a geomarketing software application, the maps allow businesses to visualize their company and market data through the use of the postcodes associated with this information. This straightforward but powerful technique gives companies the ability to reveal their customer distribution, branch turnover volume and market potential on insight-generating digital maps.

The production of highly accurate digital maps of Turkey poses significant challenges, mostly due to the fact that reliable sources of information are hard to come by. Those that do exist are often incomplete and/or contain contradictory information. The new Turkey map set is the result of a tremendous amount of first-hand research carried out by GfK GeoMarketing's cartographers. Together the maps comprise the most comprehensive digital map set available for postcode and administrative districts in Turkey. The map set is available in all common data formats and includes Turkish and international name attributions.

Point of Orientation
The city maps have also been completely revised and expanded: Organized according to number of inhabitants, these maps provide an ideal orientation tool. New additions to the revised map set for Turkey include a map featuring more than 37,344 cities with 10,000 or fewer inhabitants. These maps provide users with an ideal basis for planning sales or service territories, assessing customer distribution and evaluating market potential.

The map set also includes road and rail networks, rivers, lakes and city areas. The increased level of detail is particularly notable with the new high-resolution coastlines. One of the most important sources for such detailed information is satellite imagery. Furthermore, all of GfK GeoMarketing's maps are vector-based, meaning that they allow limitless zooming. As a result, the achievable detail for many locations is comparable to a traditional printed map at a scale of 1:50,000.

The maps have been cross-checked with maps from TeleAtlas, one of GfK GeoMarketing's longstanding partners. This level of quality-control and resultant accuracy and detail are necessary for ensuring compatibility of the maps with any standard geographic information system, CRM system and other digital environments.

Available Data Formats
GfK GeoMarketing's digital map sets are available in the following data formats: ISTRICT/RegioGraph (GfK GeoMarketing's geomarketing software solutions), *.tab/*.mid/*.mif (MapInfo Professional), *.shp (ESRI ArcGIS) and *.gdb (GeoDatabase).

The DISTRICT/RegioGraph format includes, for the first time, additional infrastructure data integrated into the maps. This makes it possible to automatically evaluate the accessibility of a given location or region via the road network when planning sales or service territories.

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