Pitney Bowes Business Insight29/01/2009 |
| Pitney Bowes Software has started Pitney Bowes Business Insight, a new business unit composed of Pitney Bowes MapInfo and Group 1 Software. As one organisation, Pitney Bowes Business Insight provides all the integral location and communication intelligence offerings that companies need to secure an accurate view of their customers and effectively integrate it into daily business operations. |
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Armed with this critical data analysis, companies are able to realise increased revenue, improved profitability and enhanced operational efficiency.
Pitney Bowes acquired Group 1 Software in 2004 and MapInfo in 2007. In addition, the company acquired Australia-based Encom Technology, a leading innovator and major supplier of specialist software, data and services to the global mineral exploration and petroleum industries, in 2007.
As one entity under the Pitney Bowes umbrella, Pitney Bowes Business Insight will create value for customers across a much broader spectrum of business challenges. Thousands of organisations in all industries-from restaurants and insurance agencies to financial services organisations, government agencies and telecom providers-rely on location intelligence, predictive analytics, operational intelligence and communications management solutions from Pitney Bowes Business Insight to identify and act on new opportunities that drive profitable growth.
Critical Business Insight When BECU (formerly known as Boeing Employees' Credit Union)-the USA's fourth largest credit union-was seeking a way to drive more effective market and member growth, it turned to Pitney Bowes Business Insight for unique perspective on both location and identity intelligence. Using Group 1 Data Flow to centralise member data into one single repository, BECU employees are able to get a 360-degree view of each of BECU's 600,000 members, resulting in dramatic cost savings and unparalleled member service. In addition, BECU implemented MapInfo AnySite analysis and decision support solution to analyse the relationship between its performance and trade area demographics. "The combination of Group 1 and MapInfo solutions has increased our operating efficiency across a number of departments. Data Flow has been the conduit for better decisions and key to consistency across all of our member information, and coupled with AnySite, we have the necessary tools to make good decisions on behalf of our members," said John Richardson, IT manager of the applications development, BECU 
Read more about: software Website: http://www.pbbusinessinsight.com/ Supplier: Pitney Bowes MapInfo (Corporate Office) More news from this supplier: MapInfo Professional v10.0 36,000 mile Drive in 1978 Mini for Charity High-precision Measuring Stations GeoIQ to Distribute Definiens North Country Surveyors Warm-up to RTK Interactive Maps with BroadbandStat Snowdonian Mountain Resurvey Could Rewrite Map First ALTM Pegasus for Blom CGR Garmin Licenses 3D Terrain Models GAF 25th Anniversary China Fully Covered Lockheed Martin to Build GeoEye-2 
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