5 questions to Olaf Freier: what to expect at Intergeo 2025

Preparations for Intergeo 2025, the world’s leading conference and trade fair for the geospatial community, are in full swing. GIM International asked Olaf Freier from Hinte Expo & Conference to share his insights into what people can expect at this year’s edition of Intergeo. He highlights the new Application Stage, where the focus will be on demonstrating how geospatial technology drives real-world solutions in areas such as urban planning, mobility and energy. With a stronger emphasis on practical applications of geospatial data, this year’s event promises to be more inspiring and relevant than ever.

How do you determine the programme, activities and central themes for each edition of Intergeo?

We always say: ‘After Intergeo is before Intergeo’. Right after the show, we sit down with DVW – the official organizer of Intergeo – to look at what went well, what we can improve on, and what’s next for the industry. As DVW’s partner in concept and execution, we convert these insights into a dynamic and future-oriented programme – always with a focus on what’s relevant, forward-looking and valuable for the community. It’s a team effort, and the input from our exhibitors, visitors and partners is crucial in shaping each year’s event.

Intergeo is a recurring annual event with many familiar highlights. What will be different this year compared to last year?

We’re putting a stronger spotlight on the real-world applications of geospatial tech and data. The new Application Stage will showcase practical, industry-specific use cases, while the Main Stage will highlight key trends, innovations and vision. So, it’s a more structured setup – one stage for deep tech and one for practical impact. We believe that mix makes the experience even more valuable.

Are you also responding to the increasing demand for new skilled geospatial professionals?

Absolutely – and this is one of our key focal points. With the GeoCampus Area, we’ve created a space where students, young professionals and companies can connect. It features universities, a speakers’ corner and guided ‘Walk & Talk’ tours across the expo. The idea is simple: to create access, open conversations and help young talents find their place in the industry.

Networking is at the heart of Intergeo. How do you ensure that the knowledge exchange aspect is as valuable and rewarding as possible?

Networking truly is at the heart of Intergeo. Whether it’s through the conference, the two content stages, the Start-up Area, the GeoCampus or informal meetups, there are plenty of touchpoints. And don’t forget our Wednesday evening Intergeo Party – because sometimes the best conversations happen ‘after hours’. In other words, if you want to network, there’s a perfect format waiting for you.

Finally, is there anything else you would like to highlight?

Indeed, there are two notable highlights. First, I’m really excited about the new Application Stage. It’s where we’ll show how geospatial technology drives real-world solutions in urban planning, mobility, energy and beyond. Second, Intergeo in Frankfurt will send a clear signal: this industry is not only highly relevant, but it’s also future-oriented, full of purpose and incredibly exciting to work in. With formats like the Real Estate Lab, we’re opening new doors – connecting geodata, real estate data and artificial intelligence (AI) in an exclusive setting for insightful expert exchanges. It’s a great example of how geospatial innovations are actively shaping tomorrow, making this the perfect time to be part of it and get involved.

About Olaf Freier

Olaf Freier is chief strategy officer at Hinte Expo & Conference and has been a dedicated geospatial industry expert since the early 1990s. He plays a pivotal role in supporting Intergeo’s development, with Hinte serving as operational partner to the DVW e.V., the official host for more than three decades. His previous senior positions at Reed Exhibitions and Mack Brooks underline his strategic vision for innovation and international growth.