Trimble and Liverpool FC partner to advance innovation on and beyond the pitch

In a significant expansion of Trimble’s sports marketing strategy, the company has announced a multi-year global sponsorship agreement with Liverpool Football Club. The collaboration is grounded in shared values: precision, innovation and a dedication to transforming how work gets done, whether in construction environments or in world-class football.

As part of the partnership, Liverpool FC will apply Trimble technology to modernize its infrastructure and operations. A priority focus is the recently unveiled refresh of the Liverpool FC Academy, the place where the next generation of players learn, develop and thrive. Using Trimble SketchUp, the club aims to redesign its high-performance centre into a truly industry-leading environment for player development.

The sponsorship will also bring broad global visibility to Trimble. The brand will feature at the stadium and across Liverpool FC’s digital platforms, connecting with a worldwide audience of more than 500 million supporters. This presence reinforces Trimble’s mission to link the physical and digital worlds and show how data-led precision transforms the way people build, shape and move the world.

Competitive edge

Rob Painter, president and CEO of Trimble, emphasized the strategic value of the partnership: “Liverpool Football Club and Trimble share a relentless passion for continuous improvement, with a focus on innovation at every turn.” Painter noted that new brand exposure with one of the most followed clubs in global sport presents an important opportunity to accelerate Trimble’s worldwide growth.

Painter continued with a powerful comparison that resonates in both sectors: “In both sports and business, the margin between winning and losing is often razor thin. Our partnership with Liverpool FC is about how connecting people, data and workflows creates a competitive edge, giving our customers the confidence to succeed every day.”

Data-informed insights

Aligning with one of the world’s most successful clubs reinforces Trimble’s focus on high performance and progress. Liverpool FC’s 20th league title in 2025 highlights its culture of constant improvement and competitive resilience. Those qualities closely mirror Trimble’s own narrative of enabling customers to engineer success in demanding environments. That is how the company positions the partnership and the values it sees reflected in Liverpool FC.

Ben Latty, chief commercial officer at Liverpool FC, highlighted how the technology partnership will support the club’s ambitions: “Trimble’s technology and expertise will play an important role in how we continue to evolve our facilities to meet the needs of the modern game – starting with the redevelopment of our academy. Innovation has always been central to the club’s approach and this partnership brings a fresh perspective to how we design and deliver spaces that support our players, staff and fans.”

The connection between the two organizations is less surprising than it may appear at first sight, particularly from a geospatial professional’s perspective. Their alliance brings together elite football and high-stakes enterprise on shared ground: precision, data informed insights and decisive execution. Achieving success in both spheres depends on anticipating opportunities and responding with accuracy. Viewed in that context, the collaboration follows naturally. Trimble and Liverpool FC operate in settings where advanced positioning and measurement support critical decisions, whether in collecting millimetre-accurate spatial data for infrastructure and mapping or in the perfectly timed movement of players on the pitch.

With this long-term partnership, Trimble and Liverpool FC are demonstrating how innovation fuels both digital construction and modern football, and how precision at every moment makes the difference between competing and winning.