In the past, even if they had insights into user behaviour, cartographers often lacked the resources to redesign maps in line with actual needs. Today, however, cartography is dynamic and interactive: maps change when users interact with them on online and mobile platforms. Producing maps is now easier and cheaper than ever before, and technology has opened up new possibilities for conducting better user research. The latter has ‘paid off’ on many occasions already, as illustrated by the design improvements to Google Maps for instance. Ultimately, all activities executed in the fields of geodata acquisition, storage, processing, analysis and dissemination...
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