Michael Klein has been active as the CEO of 7reasons, Vienna, Austria, in the fields of virtual archaeology and digital cultural heritage for over two decades, with a special interest in disseminating scientific knowledge to a broader audience. The objective of 7reasons is not only to produce the final media in terms of well-researched and scientifically backed animations, interactive applications or representative short films, but also to aid scientific personnel during research with new methods and possibilities offered by computerized tools and simulations.