Magellan Launches Magellan Professional Brand

Magellan (formerly Thales Navigation) has launched Magellan Professional, the new brand under which it will market its survey and GIS business. The company was established as an independent company following the August 2006 acquisition by private equity firm Shah Capital Partners. The Magellan Professional family brand is designed to leverage the 85% aided brand awareness that Magellan commands worldwide among survey and GIS customers, partners, and target audiences, while clearly conveying the company’s commitment to providing professional solutions designed for professionals.

“This is an exciting time for our company and for our customers,” said Francois Erceau, general manager of the Magellan Professional business unit, “With a fresh new brand grounded in a successful history of high quality positioning and navigation solutions, we’re continuing our commitment to providing products that meet the GPS/GNSS needs of surveyors, mapping professionals and other businesses that need to be geospatially empowered.”